The Daily Ration is an eatery located in the Riverview neighborhood of Chattanooga, and is operated by the guys that brought us The Bitter Alibi and Clever Alehouse. Housed in a former gas station, The “DR,” as we like to call it, serves breakfast all day and an array of East-meets-American South comfort foods, in addition to excellent, regionally-sourced coffees and pastries. We have worked with the gang since they first opened their doors in 2016 and have since helped them with a brand refresh. All the same greatness, with a fresh new look.

We created an identity, menu design, merch, and signage that suited their comfortable, neighborhood vibe and easygoing, unfussy food.