the daily ration

branding a gas station turned breakfast and brunch hot spot


Branding, Logo Design, Menu Design, Merchandise Design, Print Design, Website

The Daily Ration is an eatery located in the Riverview neighborhood of Chattanooga, and is operated by the guys that brought us The Bitter Alibi and Clever Alehouse. Housed in a former gas station, The “DR,” as we like to call it, serves breakfast all day and an array of East-meets-American South comfort foods, in addition to excellent, regionally-sourced coffees and pastries. We have worked with the gang since they first opened their doors in 2016 and have since helped them with a brand refresh. All the same greatness, with a fresh new look.

We created an identity, menu design, merch, and signage that suited their comfortable, neighborhood vibe and easygoing, unfussy food.