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Tiny Giant - The Daily Ration - Identity

The Daily Ration

Services:
Branding, Menu Design, Print Design

The Daily Ration is an eatery located in the Riverview neighborhood of Chattanooga, and is operated by the guys that brought us The Bitter Alibi. Housed in a former gas station, The “DR,” as we like to call it, serves breakfast all day and an array of East-meets-American South comfort foods, in addition to excellent, regionally-sourced coffees and pastries.

We created an identity system, menu design, and signage that suited their comfortable, neighborhood vibe and easygoing, unfussy food.

Tiny Giant - The Daily Ration - Brand Identity
Tiny Giant - The Daily Ration - Menu Boards
Tiny Giant - The Daily Ration - Secondary Mark
Tiny Giant - The Daily Ration - Logo / Color Palette
Tiny Giant - The Daily Ration - Bag Design
Tiny Giant - The Daily Ration - Team Shirts
The Daily Ration - Menu Design, Branding, Identity, Print Design
The Daily Ration - Icons, Branding, Identity