the bitter alibi / the fix

branding a basement bar that expanded two floors up and then across the city


Branding, Naming, Logo Design, Menu Design, Website Design

The Bitter Alibi started as a basement bar before adding two floors, a tiki bar, and eventually a gas station-turned-restaurant and even more recently an atypical alehouse. This family of restaurants and bars has quickly become a mainstay in Chattanooga and we’re lucky to call them our friends.

While they all share a wry sense of humor and a crave-worthy menu, we wanted to give each business their own individual look and feel.

We created each identity system for use on their signs, menus, interiors, and pretty much anything else they felt like putting them on.

Bitter Alibi Logo