RMPCo Finishes Logo on dark background

rmp co finishes

rebranding a 30 year old, family-owned paint product company

Services:

Branding, Brand Strategy, Rebrand, Logo Design, Package Design

An evolution over three decades in the making.

The Real Milk Paint Company has been a staple in the wood finishing world for decades. As their product lines have grown to include much more than just their flagship Milk Paint, they needed a refresh that reflected their expanded offerings. For their new identity, we took inspiration from their roots and original cow logo back in the 90’s to create a new identity that feels timeless, yet nostalgic. We’ve also updated all of the packaging for their massive line of products, developing a cohesive style across a variety paints, finishing oils, and wood waxes.

RMPCo Finishes Cow head logo